1.Promotion of a business
A website can bring wonders to your business, it can promote your business to millions of customers around the globe. Although marketing being the backbone of the business, a website plays a very crucial role in the promotion of the business. It helps the business to transcend the barriers of time and distance. It acts as a brochure and a marketing tool to make your customers aware of your services/products anytime and anywhere at their own convenience.
2.Communicate your message
Communication is an integral part of any business success today. Through with the help of a website, you can communicate your message economically and effectively. Whatever be your message is, whether it would be commercial, social, or personnel, your website is available to your customers/users 24 hrs a day in order to act upon your message.
3.Communicate with your customers
Make your presence felt among your customers whether they are in your town, country, or out of the continent, a website is an excellent way to provide comprehensive information to your customers about your services or products in a more tranquil and peaceful environment than in a traditional form of an advertisement. Even you can keep in touch with your customers via the mailing list, RSS, or simply visit your website.
A website can be an outstanding tool to share knowledge among the employees. It can be used as a tool to facilitate knowledge building and share important information knowledge among the employees. It can also be used as forums, where people can exchange questions and answers and can post their queries to get an answer.
5.A sales tool outside the office
Your website can act as a sales tool that works 24 hrs 365 days of the year. Whether you are going to announce a press release or planning to introduce new services and products in the market or going to enter into an alliance with the leading company. The corporate website of your company makes your clients or customers updated with the latest events in your organization thus making them updated with your products and services.
6.Reach an international market
If you have decided to enter into the international market, it will be highly beneficial to launch websites for that market also. The website will cater to their specific needs and expectations of that particular market. The regional flavor of the website can help to earn the loyalty of the customers and make them feel closer to your company, its services, and products.
The brand can be defined as an emotional bond between a company, products/services, and customers. It is a way to set apart your products, service, or company from its competitors, and infuse loyalty among customers or clients. The content, style, presentation, and tools such as Newsletters and press releases allow you to separate from the crowd. It helps to make your visitor feel good about the organization its products and build loyalty.